Hands-on support with intention, focus and emPact.

You know your marketing needs but want done-for-you tactical execution. We’re ready to dive in.

We meet you where you are and support you in where you want to go.

  • Are you ready to make your author emPact?
  • Launch your book while increasing reach and sales.
  • Build an authorpreneur business clients will invest in.
emPower PR Group Marketing Strategy Headline

Roll-up-our-sleeves support is here, ready to help you achieve your book and business goals.

Limited time? Unlimited marketing needs? Deep breaths. We’ve got you covered.

Our 3-Month Deep Dive offers unparalleled marketing support for authors aiming to build or expand their platform, launch or re-launch their book, and/or grow their business. With emPact as our guiding principle, we seamlessly integrate with you and your team to address your book and business needs. We laser-focus on your objectives, working closely alongside you to provide personalized guidance, tailored strategies, tangible deliverables and actionable steps that propel you towards your goals.

emPower PR Group Marketing Strategy Session 1

How does a 3-Month Deep Dive work?

If you have a Book Marketing Plan in place and are seeking assistance to bring it to life, our Deep Dive provides comprehensive marketing support for you, your book and your business. Here’s how it works.

  • Our hands-on approach allows us to offer in-the-weeds support to help you achieve your marketing goals.
  • Our team offers three options for our Deep Dive support. Determine your marketing needs and select a focus from the details below.
  • Before securing support, we discuss deliverables and a suitable timeframe. With a 3-month commitment, we strive to achieve results within that timeframe.
  • Each month, we strategize and create a prioritized action plan in alignment with the package’s deliverables.
  • Throughout our collaboration, we provide weekly updates as well as project-specific, real-time updates as they arise. A touch-base call is scheduled each month for updates to be discussed.
  • Your goals are our priority, and we make them happen. Extensions beyond 3 months are possible, if desired.

Deep Dive Options for Your Book Marketing Needs

Selecting the right 3-Month Deep Dive focus is crucial for addressing your specific book or business marketing needs effectively. Whether you’re seeking to make your author emPact, launch a successful book campaign, or enhance your business growth strategies, each topic offers a focused and comprehensive approach. Our team at the emPower PR Group meticulously prioritizes the insights and deliverables within each focus, ensuring that you receive tailored guidance and tangible outcomes.

author emPact (n): the emPowering effect of an author’s message that inspires action, ignites change and makes a difference

An author’s message has power going beyond mere words on a page. When an author seeks to make an emPact, a profound difference in the lives of many are made, communities are changed and a lasting legacy is possible. The Author emPact 3-Month Deep Dive focuses on three core elements of the Author emPact Method: author platform, connections and visibility. Below highlights the deliverables of this 3-month effort. Order and timelines are collaboratively determined based on priorities.

Opportunity Assessment

Enhance author platform visibility with our comprehensive analysis, identifying improvement areas and strategies for maximum impact.

  • Author and/or Business Website
  • LinkedIn, Facebook, Instagram, Twitter and YouTube
  • Amazon

Amazon Optimization

Based on the digital presence audit, our team optimizes your Amazon presence to maximize your book’s visibility and sales potential.

  • Amazon description update
  • Keyword + category research
  • Amazon A+ development
  • Author Central support

Social Media Support

Optimize your social media visibility and reach by strategically optimizing and engaging on meaningful social media platforms.

  • Infrastructure updates
  • Year-long hashtag calendar
  • Social media grid template
  • 20 memes and post content

Inbound Marketing

Attract and engage current and potential readers/clients by creating targeted content that deeply resonates with their needs.

  • Year-long content strategy development
  • Drafting of 2 +/- 1,500 word blogs
  • Website lead magnet development

Email Marketing

This impactful digital marketing strategy involves strategically building an email list and effectively engaging with targeted emails.

  • MailerLite or MailChimp set-up
  • Sign-up form development
  • Year-long email marketing plan
  • Email template design

Visibility Outreach

Get seen, heard, and recognized through a powerful and targeted visibility strategy, reaching and engaging your target reader exactly where they are.

  • Podcast pitch-sheet design, research + 20 pitches
  • 5 thought leadership pitches
  • Speaking research + 5 pitches

A book launch is the grand introduction of your book to the world.

A successful book launch is essential for generating awareness, capturing readers’ attention and maximizing book sales. It’s an exciting and crucial moment for authors, and we are honored to help. The Book Launch Deep Dive supports an author in a well-executed launch effort that not only boosts sales but lays the foundation for long-term success which establishes an author’s brand and generates early and effective emPact. Below highlights the deliverables of this 3-month effort. Order and timelines are collaboratively determined based on priorities.

Book Marketability

Based on the book’s stage, adaptability, and author’s goals, our team supports marketability in various ways.

  • Amazon category + keyword research for bestseller efforts
  • eBook pre-order set-up
  • Book description
  • Amazon A+ development
  • Author Central support

Launch Team

A launch team helps books reach new audiences, achieve Amazon bestseller status and unlock promotional opportunities.

  • Infrastructure set-up
  • Launch team timeline
  • Recruitment + engagement materials  
  • Launch team execution support

Author Platform

Optimize your author platform to help reach readers, generate awareness, establish credibility and maximize visibility and sales.

  • Optimize social media profiles
  • Consistent messaging + visual elements
  • Website recommendations for book integration

Inbound Marketing

Attract and engage current and potential readers/clients by creating targeted content that deeply resonates with their needs.

  • Year-long content strategy development
  • Drafting of 1 +/- 1,500 word blog
  • Social media grid template
  • 20 memes and post content

Email Marketing

This impactful digital marketing strategy involves strategically building an email list and effectively engaging with targeted emails.

  • MailerLite or MailChimp set-up
  • Sign-up form development + automated welcome email
  • Year-long email marketing plan
  • Email template design

Visibility Outreach

Get seen, heard, and recognized through a powerful and targeted visibility strategy, reaching and engaging your target reader exactly where they are.

  • Podcast + speaker one-sheets
  • 20 podcast, 5 speaking, and 5 thought leadership pitches
  • 3 award submissions (submission cost not included)

Leverage the authorpreneur equation for book and business success.

Gaining clarity on your unique value while utilizing targeted marketing systems to support it will help you build or grow your authorpreneur business. The Authorpreneur Deep Dive supports authors wanting to take charge of their business and establish the necessary structures, implement efficient systems and create irresistible offers that empower and captivate their audience, resulting in remarkable sales growth. Below highlights the deliverables of this 3-month effort. Order and timelines are collaboratively determined based on priorities.

Business Strategy

Uncover and articulate the value of your marketable authorpreneur solution to those who need it most to spur business growth.

  • Business mission + vision
  • Articulated goals + strategies
  • Clarity on offerings + resource needs
  • Success metric insights

Marketing Systems

Work smarter, not harder. Streamlined and automated marketing systems play a crucial role in effectively running an authorpreneur business.

  • ClickUp project management set-up + training
  • Dubsado CRM set-up + training (additional fees not included)
  • File management system support

Authorpreneur Platform

Optimize your authorpreneur platform to reach clients, generate awareness, establish credibility and maximize business growth.

  • Optimize social media profiles
  • Consistent messaging + visual elements
  • Website recommendations for book + business efforts

Inbound Marketing

Attract and engage current and potential readers/clients by creating targeted content that deeply resonates with their needs.

  • Year-long content strategy development
  • Drafting of 1 +/- 1,500 word blog
  • Social media grid template
  • 20 memes and post content

Email Marketing

This impactful digital marketing strategy involves strategically building an email list and effectively engaging with targeted emails.

  • MailerLite or MailChimp set-up
  • Sign-up form development + automated welcome email
  • Year-long email marketing plan
  • Email template design

Visibility Outreach

Get seen, heard, and recognized through a powerful and targeted visibility strategy, reaching and engaging your target reader exactly where they are.

  • Podcast + speaker one-sheets
  • 20 podcast, 5 speaking, and 5 thought leadership pitches
  • 3 award submissions (submission cost not included)

Is a 3-Month Deep Dive right for you?

If you have a Book Marketing Plan and are looking for support in executing it, launching your book to success, building your author platform or growing a business, then it very well may be! Our Deep Dives are intended to offer infused marketing support when and where you need it most. We are ready to offer laser-focused tactical support and execution to help you reach your book and business goals.

  • You are an author seeking marketing support and execution from book marketing experts.
  • You are immobilized by what you should be doing and need help focusing your marketing energy on the most emPactful tactics.
  • You are seeking tactical and actionable book marketing advice, strategy and execution support.
  • You need help and now! You know that marketing will help you achieve your goals but you need help to make it happen.
  • You have specific marketing needs that are a part of our Deep Dive offerings and are looking for trusted experts to not just coach you through it, but roll up their sleeves and help get it done.
  • You are not open-minded to receiving marketing advice to support your book and business needs.
  • You don’t have a book in hand yet. Rest assured, we can help make that happen, but this offering isn’t that solution.
  • You don’t believe in the power of marketing as a tool to help you sell more books or build and grow a business.
  • You are not sure of your author “why.” Knowing your why offers our team directional insights to best support you and your needs.
  • You aren’t worried about selling books, growing a business or making a difference in the lives of others through your written words and derivative offerings.
  • You aren’t looking for a collaborative experience. While we offer tactical support, we are collaborators in this work alongside you.

Your deep-dive author emPact duo.

These two have your back, your book and your marketing efforts when you’re collaborating in a 3-Month Deep Dive. Stephanie and Jesse are a power pair, combining their expertise to provide unwavering support and guidance, fully dedicated to helping you achieve your goals with utmost commitment.

Stephanie Feger Headshot

Stephanie

Chief Strategist

Jesse White

Jesse

Director of Operations

your investment

3-Month Deep-Dive

Your readers and clients need you, and we’re here to make sure they know your story.

investment
$2,500/mo.

*This package requires a 3-month commitment.

A 3-Month Deep-Dive includes:

  • The selection of one deep dive focus and a detailed intake form allowing you the opportunity to provide needed context.
  • Three months of focused tactical support providing the deliverables clearly identified ahead of time.
  • A monthly strategy call and a monthly touch-base call, both being an hour in length and recorded.
  • All deliverables provided as outlined in each focus topic and tailored to the author’s needs.
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Frequently Asked Questions

You can’t get to where you need to go without having a guide to help make it happen. In our Book Marketing Plan offering, we read your book, cover-to-cover, prior to developing a tailored marketing plan to meet your needs. This pivotal step ensures that we are poised for execution support should you want and need it. The details outlined in your marketing plan will offer directional guidance and insights for our Deep Dive support. If you don’t have a Book Marketing Plan from us yet, we would need to start there.

Deep Dives have been designed with authors’ needs in mind. While the execution elements are customized to your message, the deliverables found within each Deep Dive are consistent. Customization is found in how we tailor what we know works for you, your book and your message.

Each month we have two 1-hour calls. One is a strategy call to ensure that we have a strategic focus for the month and deliverables are clearly defined. The second call is a touch-base discussion to highlight progress and answer questions. Our time during a Deep Dive is really focused on execution support, so we provide regular email updates throughout the duration of this offering.

Our Deep Dives cater to authors at different stages of their book journey: book launch, business growth, and author emPact efforts. If you’re on the brink of publishing your book, the Book Launch Deep Dive is the ideal choice. For those who view their book as an extension of their business, the Authorpreneur Deep Dive provides comprehensive support. If your aim is to maximize the impact of your message, the Author emPact Deep Dive positions you and your book for success. While there may be overlapping deliverables, each Deep Dive is customized to align with the unique goals authors have at different stages of their author journey.

Absolutely! Our Deep Dive efforts are designed to offer infused support in a 3-month timeframe, however, if you’d like to extend our collaborative work, we can extend beyond the 3-month minimum commitment in a few ways. Our Intensives offer opportunities for ongoing support as does our Marketing Support solution. Let’s discuss what the right next steps are for you based on your needs.

A 3-Month Deep Dive is a 3-month minimum commitment with a $2,500/month investment. Full payment for the first month is required prior to scheduling and securing your spot on our calendar. Automatic payments are scheduled for the two subsequent months. Upon completion of the contract, payment of the first invoice and agreement to the terms and conditions, you will get a link to fill out an intake form, and the fun begins!

Yay! Congrats on taking this important step in your book marketing journey. If you are ready to get started, click this link, and let’s get a time secured to help you make your author emPact.

Let’s Schedule a Deep Dive

Ready to dive in? We are. Let’s make some waves.

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